The need for recognition
Brian Solis, the famous social media author, coined the term ‘The Egosystem’ a few years ago. Social media is a dance of ego’s looking for recognition. Or, to quote an even more famous figure (Andy...
View ArticleSocial & Ecommerce – What is the link between “social” and “online shopping”?
500 people in Belgium have accepted to respond to this survey, realized by Dialog Solutions, and have unveiled their shopping habits. Who are they? Why do they do their shopping online? And especially,...
View ArticleCreating & amplifying social testimonials – step by step
A key promise of social media is still to generate positive word of mouth for your brand. Our consumer research has shown that about half of online people has done at least once following an online...
View ArticleThis is guest post by Luke Brynley-Jones, social media expert & organizer of...
Social CRM 2013, Brussels – What’s it all about? On 27th November Our Social Times will be hosting Social CRM 2013 (Brussels) at BIP. CEO of Dialog Solutions Alexandre Vandermeersch will be taking part...
View ArticleFacebook trending topics – what you need to know
When Facebook implemented hashtags in June 2013, it created a flurry of interest in the social marketing world, and my article on it got solid interest. Nevertheless the question then was and still is...
View ArticleWhy $19 Bilions for Whatsapp is a bargain
The purchase of Whatsapp by Facebook over the last week-end raised some eyebrows. Why paying $17 Billions (up to $19 Billions given possible future payments) for a simple smartphone app with relatively...
View ArticleWhy every site should have a social activity feed widget
There about half a billion sites on the Web. Why should I come to yours ? More than ever, while usage of the Web is greater, it has become as well more concentrated: fewer sites concentrate a higher...
View ArticleThe TV news is going to die in a natural death! We bet?
We are not the ones saying this even if we are convinced of it. With France24, the answer is obvious: television becomes social, all news sites and brand’s sites meet the same fate. Look at Red Bull’s...
View ArticleReverse your communication and your website ! Stop advertising. Start the...
Web is not a technological domain. It reveals only one thing: we all have a voice and it’s being heard while it used to be that advertising and mass media wanted us to know what should be known through...
View ArticleHashtag marketing music
Hashtags are everywhere. You can see them on Facebook, Twitter, & Instagram, at events, or even on ads and movies trailers. They are taking a high place in our life ! We speak a lot about them on...
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